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Your Partner in Comprehensive Asset & Resource Management.

Discover more about ARMS Innovations: who we are, what we do, and how we are shaping the future of asset management. Learn about our cutting-edge solutions, our commitment to excellence, and the values that drive us.

Explore our innovative projects, meet our dedicated team, and see how we are transforming industries with our expertise. Join us on our journey to make a lasting impact and understand why ARMS Innovations is a leader in the field.
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Company History & Mission

Our MISSION is to EMPOWER organisations to achieve EXCELLENCE in asset life-cycle management. We enhance asset availability and uptime, drive efficiencies, extend asset life, and ensure safety and compliance, thereby improving financial performance and operational success across diverse industries.

Our Achievements

Company Overview

over 140

employees worldwide

£6.5 Million

annual turnover

24 years

Industry experience

Our story so far

Our vision is to be the global leader in asset lifecycle management solutions, known for our
seamless integration of advanced technologies, world-class consultancy, and high-performance
engineering services. We strive to set the standard for excellence in asset life-cycle management
across diverse industries.
2000

Beginnings - Joe morris

Joe Morris joins TJ Morris (trading as Home Bargains) and plays a key role in shaping the company's logistics operations. He decides to invest in automation and software technologies to automate the supply chain, reducing dependency on labor markets and driving efficiencies and accurate order fulfillment.
2004

The First

Joe Morris project manages the build of one of the UK's first major automation projects, the Home Bargains automated warehouse in Liverpool, using a solution provided by SSI Schaefer.
2005

Keys to success

Joe Morris makes the strategic decision to conduct service and maintenance in-house at TJ Morris. Believing continuous improvement is key to success, he felt owning the service and maintenance was crucial.
2014

Growth Begins

Joe Morris project manages the design, build, and delivery of the second highly automated site at TJ Morris, in Amesbury (Wiltshire, UK), delivered by Swisslog.
2015

Industry Experience - Meet Jonathan

Jonathan Lane joins TJ Morris as Engineering Director. Working closely with Joe Morris, Jonathan leverages his FMCG sector experience to elevate asset lifecycle management standards at TJ Morris.
2016

Unique Software

Jonathan Lane starts the development of a unique software tool that bridges the gap between personnel and automated machinery, reducing the need for a SCADA control room and providing engineers with mobile access to necessary information for safe and effective repairs. This solution also captures data to drive continuous improvement.
2018

Building on what works

Joe and Jonathan further develop the software solution to manage building maintenance, cleaning, operations tasks, H&S, training, and contractor management across both distribution and retail sites.
2020

Best Practises

Jonathan Lane, working closely with his engineering team, develops the ARMS Quality Management System to define best practice asset lifecycle management at TJ Morris.
2022

Focus and further growth

Joe and Jonathan form ARMS Innovations. Jonathan leaves TJ Morris after 8 enjoyable years to manage and grow ARMS Innovations. The company secures its first major customers in the UK, employs 40 people worldwide, and achieves a £1.5m turnover.
2023

The Hands on Chairman

Joe Morris joins ARMS Innovations full-time as Chairman, remaining hands-on. The company secures its first major engineering service customer, grows to 140 employees worldwide, and reaches a £6.5m turnover.
2024

the leading provider

ARMS Innovations continue to drive towards being the leading provider of software, consultancy, and engineering services for asset lifecycle management, continuously improving and growing with our partners.
2000

Beginnings - Joe morris

Joe Morris joins TJ Morris (trading as Home Bargains) and plays a key role in shaping the company's logistics operations. He decides to invest in automation and software technologies to automate the supply chain, reducing dependency on labor markets and driving efficiencies and accurate order fulfillment.
2004

The First

Joe Morris project manages the build of one of the UK's first major automation projects, the Home Bargains automated warehouse in Liverpool, using a solution provided by SSI Schaefer.
2005

Keys to success

Joe Morris makes the strategic decision to conduct service and maintenance in-house at TJ Morris. Believing continuous improvement is key to success, he felt owning the service and maintenance was crucial.
2014

Growth Begins

Joe Morris project manages the design, build, and delivery of the second highly automated site at TJ Morris, in Amesbury (Wiltshire, UK), delivered by Swisslog.
2015

Industry Experience - Meet Jonathan

Jonathan Lane joins TJ Morris as Engineering Director. Working closely with Joe Morris, Jonathan leverages his FMCG sector experience to elevate asset lifecycle management standards at TJ Morris.
2016

Unique Software

Jonathan Lane starts the development of a unique software tool that bridges the gap between personnel and automated machinery, reducing the need for a SCADA control room and providing engineers with mobile access to necessary information for safe and effective repairs. This solution also captures data to drive continuous improvement.
2018

Building on what works

Jonathan and Joe further develop the software solution to manage building maintenance, cleaning, operations tasks, H&S, training, and contractor management across both distribution and retail sites.
2020

Best Practises

Jonathan Lane, working closely with his engineering team, develops the ARMS Quality Management System to define best practice asset lifecycle management at TJ Morris.
2022

Focus and further growth

Joe and Jonathan form ARMS Innovations. Jonathan leaves TJ Morris after 8 enjoyable years to manage and grow ARMS Innovations. The company secures its first major customers in the UK, employs 40 people worldwide, and achieves a £1.5m turnover.
2023

The Hands on Chairman

Joe Morris joins ARMS Innovations full-time as Chairman, remaining hands-on. The company secures its first major engineering service customer, grows to 140 employees worldwide, and reaches a £6.5m turnover.
2024

the leading provider

ARMS Innovations continue to drive towards being the leading provider of software, consultancy, and engineering services for asset lifecycle management, continuously improving and growing with our partners.

Meet Your ARMS Innovators

The Founders

Joe Morris

Co Founder / Chairman

With a background of 20 years in Robotics and 22 years in running retail operations and logistics, Joe has unique experience and knowledge of setting up and running large, automated supply chain operations for retailers. 

Jonathan Lane

CEO / Founder

An engineering expert with a track record in manufacturing, automation, and facilities, John brings a wealth of experience and knowledge in the setup and management of large, internal service support teams and external field-based contractors. He is the creator of ARMS Software Solutions and ARMS QMS.

Meet Your ARMS Innovators

ARMS Management Team

Charlie Dunsmuir

Director of Technology
With 17 years of experience in a fast-paced automotive environment across various international processes, Charlie takes pride in delivering quality solutions promptly to meet customer needs.

Kyle Evans

Director of Engineering
With extensive experience across automated engineering practices and operational leadership, Kyle is dedicated to driving organisational transformation and optimisation of process to enhance asset reliability, stability, and availability for your operation.

Craig Moss

Director of Professional Services
A senior IT and engineering professional with over two decades of experience and a track record of driving optimal standards of quality and efficiency via motivational leadership, astute strategic development and robust operational management.

Ossie Stinga

Director of IT
Working in IT infrastructure including cloud and Service Desk for 25 years. Ossie has experience across multiple industries including consumer support, automotive manufacturing, automotive retail, automotive finance, and retail logistics.

Sherida Carter

Director of People Operations
With over 20 years in People Operations, Sherida has extensive experience as a global leader driving excellence in strategic HRM and international operations across numerous sectors. She excels in cultivating cultural excellence, fostering continuous improvement, and mentoring professional development.